Help for kids with Childhood Cancer

Childhood Cancer Awareness and Advocacy


GO GOLD for Childhood Cancer

Gold Ribbon for childhood cancer

Gold is the color for childhood cancer, Go Gold!  September is Childhood Cancer Awareness Month, a time to honor and remember children and families affected by these rare diseases, and help rally support to give kids with cancer better outcomes by supporting our mission.

Why get involved?

 When a child is diagnosed with cancer the whole family is affected.  Let's make a make a difference and show these families that they are not alone.  Through one voice we can make a difference.           

Why is Awareness needed?


By raising awareness we can raise the awareness of the need for greater research funding.  For 2015, the National Cancer Institute budget was 4.93 billion.  It is anticipated that Childhood cancer received 4% of that sum or $198 million.  In comparison, cancer is the #1 cause of death by disease of America’s children and receive LESS FUNDING.

The public needs to be aware that childhood cancer occurs in 1 of every 285 children by the age of 20, and that childhood cancer has not been cured.  Each year, an estimated 250,000 new cases of cancer affect children under the age of 20 worldwide.  Let's come together and raise awareness for the need and demand for more funding by the federal government to support additional childhood cancer research.

Rio Grande Valley
Detection Statistics

In 2015, there were 560 children diagnosed with cancer in the Rio Grande Valley.  The total number of Rio Grande Valley Children that were treated at the Vannie E. Cook Clinic in McAllen, Texas were 1,218.  There is 70-80 of new cases every year. 

Today’s pediatric cancer patients are still being treated with drugs that were developed in the 1950’s, 1960’s and 1970’s.  In the past 20 years, the FDA has only approved ONE new drug exclusively for pediatric patients.  Children are getting treated with the same medications as adults.  Children's minds are developing and bodies are growing, toxic treatments can cause difficulties months or years after treatment.  There is no known  cause of childhood cancer, and it occurs regularly and randomly across all ethnic groups.  Some children are even born with cancer.  Childhood Cancer is the leading cause of death in children under 18 and is actually a collection of diseases.  

Why the GOLD Ribbon?

Breast cancer has been well know and recognized by spreading awareness with "The PINK Ribbon", childhood cancer has an international symbol “The GOLD Ribbon”.  Gold was agreed upon as the ideal choice for childhood cancer awareness because gold is a precious metal, and is therefore the perfect color to reflect the most precious thing in our lives - OUR CHILDREN.

 IT DOES WORK! Look what the pink ribbon has done for breast cancer.  The color doesn’t cure it helps raise awareness.


A major challenge in the battle against childhood cancer is that we are a somewhat splintered community. There are many types of childhood cancer, some groups are national, some local, there is no one singular, dominant organization. When united, we can all become a powerful voice to advance the cause.

Children and adolescents with cancer need adults to be their voice...

  • to policymakers with the power to make a difference. Many children with cancer are treated under the publicly-funded clinical trials system and rely heavily on the investment of the federal government for improved research and care.
  • to the medical community to accelerate availability and access to innovative therapies that are safer and more effective in the treatment, prevention and follow-up of childhood cancer.
  • to the public so that more people will get involved and take up the cause and rally around families in need while battling childhood cancer.